Super Bowl Sets Record as the Most-Watched US Broadcast Since the 1969 Moon Landing, with an Average of 123.4 Million Viewers”
According to preliminary US TV ratings, Sunday’s game came close to the viewership of Apollo 11’s significant lunar landing, which was witnessed by an estimated 125 to 150 million individuals .The Kansas City Chiefs emerged victorious in an intense overtime match against the San Francisco 49ers, with a final score of 25-22.
The presence of Taylor Swift, eagerly anticipated as she came to support her boyfriend Travis Kelce, may have contributed to the increased viewership figures.
Prior to the event, there was considerable speculation about Taylor Swift’s potential attendance, as she was touring in Japan at the time.
Variety reports that there are differing opinions regarding the impact of Swift’s presence on the viewership numbers. However, consumer research firm Numerator conducted a flash poll indicating that 20% of Super Bowl viewers supported the Chiefs due to the singer’s relationship with Kelce.
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The presence of Taylor Swift was a focal point
The cameras throughout the super bowl, capturing her entrance into the arena, interactions with actress Blake Lively and rapper Ice Spice, and the celebratory kiss with Kelce after the match, marking their shared joy in the victory.
Among this year’s viewers, approximately 112 million out of the average 123.4 million watched the game on CBS, while others tuned in through platforms such as Paramount+, Nickelodeon, Univision, CBS Sports, and NFL digital channels.
According to media analysts Nielsen, an unprecedented 202.4 million people witnessed at least a portion of the game, setting a new record.
This year’s viewership numbers may have also been influenced by Nielsen’s revised methodology of including viewership outside of households, such as watching the game with friends, family, or at bars.
Compared to the previous year’s Super Bowl game between the Chiefs and the Philadelphia Eagles, which garnered 115.1 million viewers, this year’s figures have witnessed an increase in audience engagement.
The Chiefs’ defense of their championship title, along with Usher’s highly anticipated half-time performance, added to the excitement of this year’s event.
During the pop star’s performance, he welcomed a star-studded lineup of guests, including Alicia Keys, H.E.R., Will.i.am, Lil John, Ludacris, and Jermaine Dupri.
Usher extended the festivities by tying the knot with his long-term partner, Jennifer Goicoechea, in Las Vegas, coinciding with the Super Bowl location.
The couple exchanged vows at the Terrace Gazebo of Vegas Weddings, an enchanting outdoor wedding chapel with seating for up to 30 guests, as reported by People.
A representative for the singer confirmed the joyful news, stating, “We can confirm that Usher and Jennifer Goicoechea took the next step in their relationship and got married on Sunday night in Las Vegas, surrounded by close friends and family.” The representative further expressed their commitment to raising their children together in a loving environment and expressed gratitude for the well wishes received.
