Apple seems to be finally getting serious about infusing generative AI into its products — both internal and external — after announcing a solitary “Transformer” model-based autocorrect feature on iOS 17 earlier this year.
Nevertheless, an idea emerges that Apple seems to be getting serious about generative AI integration within its devices as part of and without iOS 17 after launching of a single iOS version 17 with autocorrect feature based on a Transformer model earlier this year.
In fact, the organization has issued jobs on a daily basis in the recent days due to its concerns about generalized artificial intelligence. For instance, in its statement of a role on the Apple store platform it states that the company is developing a generative AI based developer service tool for internal use which will assist its app development team.
A conversational AI platform (voice and chat) job task that will relate with customers in Apple Retail is stated in the job advertisement. Apple’s job advertisements include task of text-generation, long-form; summarization; question answering.
Other companies also work on build core models and give this way a human-like conversational agent as the example of core build models. Once again, the firm has posted vacancies at Siri Information Intel unit, which covers among others Siri Search widget and so on. In addition, apple aims at finding partner from among developing localised models for device-based operation developers.
However, this time round, Apple has been a lot clear in giving their word on who they want.
According to the Bloomberg news, Apple will be spending over one billion dollars annually on advertising services and AI supported devices. “Really a pretty big miss”, says a source close to it to the Wall Street Journal.
Still, there seem signs of seriousness in taking generative AI to the company’s internal product and external services, for example, after singular Transformer mode-based auto correction tool introduced in iOS 17 back on the start of a new year.
In fact, this company posts job openings almost every week saying that for some reason generative AI needs people. For instance, in its statement of a role on the App Store platform, the organization states that they are currently developing a generative AI-based developer experience platform for internal use and that this will assist its app developers.
Amongst other roles a conversational AI platform (voice and chat) Apple Retail should interact customers as stated in the job posting. Apple job listings refer to long-form text-generation as a task, summarization, and question answering.
Other jobs in AI/ML consider they are creating fundamental designs and offer as an example of developing fundamental designs a “human-like conversational agent”. Again, the company has advertised for vacancies in fields including Siri informational intelligence that involves Siri and search widgets amongst others. Moreover, apple wants to partner with these builders building a mode of operation on device based localised model.
Unlike in their previous advertising campaigns where they were not this explicit when listing people whom they wanted to reach out to, this time around, Apple has been crystal clear of who they wish to cater to.
As per Bloomberg News, Apple is also planning to spend over a billion dollar annually in advertisement for promoting its AI products or services. As quoted by Wall Street Journal, a source close to it said that, “it’s quite a big miss not to ship generative AI products”.
According to Bloomberg, the company intends to utilize LLMs to drive features such as sentence completion on the latest version of iOS targeted at powering Siri and Messages application. The report revealed that Apple is looking into incorporating generative AI -powered enhancements in apps and services like Xcode to assist developers as seen by the job posting above possibly. Additionally, it revealed AI-generated playlists for Apple Music, and AI -assisted writing for Pages and Ke
Several news stories indicate that Apple is working on an internal project dubbed “Apple GPT.” Nonetheless, except in its operating system, very little has been released for end users so far. In contrast however, their competitors like meta, Google, and Microsoft are integrating AI across several hardware.
As for the coming versions of iOS, according to Bloomberg, it is reported that the goal of the company is to draw upon large language models (LLMs) to empower such functions as sentence completion for the company’s virtual assistants such as Siri or the messages app. On this regard, the report noted that apple is developing generative ai assisted features in applications and services such as xcode which helps developer (this position above could be one of them) , ai generated music tracks on Apple music, and ai assisted writing for pages and keynote.
Reports indicate that Apple may develop ‘Apple GPT’, and as of now, no such consumer product has been developed in this regard. However, Cupertino-based rivals of Apple like Google, Microsoft, and Meta have included their AI-powered features in different types of software and
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